Cold water myths and misinformation spread like a virus and can be found in books, magazine articles, news stories, videos, instruction manuals, courses, and on the web.

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The most effective antidote is to shine a spotlight on the problem and counter it with accurate information. That's the reason you no longer hear bad advice like "remove your clothes if you fall into cold water", "treat frostbite by rubbing snow on it", and "don't ever let a hypothermia victim fall asleep; slap them if you have to".